Tony is a Senior Director in Ascendis eCommerce Strategy and Technology Practice. He has over 20 years experience in digital marketing and is highly specialized in fields of eCommerce and omnichannel retail with a proven track record for successful growth both online and in-store.
He began his career in Montreal, working for various tech start-ups in the fields of search and e-commerce to later transition to retail marketing for brands including Reitmans and Structube. In 2015 Tony helped bring Structube into the world of modern-day omnichannel retail, by launching the company’s first e-commerce platform. As Director of Marketing and E-commerce for Structube, Tony developed a solid understanding of retail marketing and e-commerce management for today’s retailers including; in-store pickup, fraud management, digital and traditional marketing resources, and analytics.
Tony also specializes in UX, SEO and SEM, the pillars of modern day marketing and eCommerce. With hands-on experience in these areas, Tony often leads by example and can motivate marketing and eCommmerce teams with his wealth of practical experience.