Véronique is a Senior Director in Ascendis’ Omnichannel Strategy Practice where she leads the Retail and Consumer Sector agency and managed services team. She is dynamic leader who is passionate about helping brands achieve omnichannel growth by advising and supporting them from strategy to execution.
Prior to joining Ascendis, she spent 15 years with the Aldo Group where she led key transformational projects in marketing & e-commerce. She started within the Call It Spring brand where she delivered a new brand platform, launched a wholesale shop-in-shop concept with major retailers in the US and the UK as well as implemented a new Go-To-Market process. Later on, she led the Little Burgundy brand. In 2018, she took over the omnichannel commercialization of the Aldo banner for Canada & the United States. Developing strong commercialization calendars, she led her teams to deliver flawless execution of the digital and brick-and-mortar customer journey anchored in personalization and strong brand point of view.
She is a devoted team player that helps Ascendis clients develop and implement efficient marketing and eCommerce processes while maintaining a customer focus throughout their commercial activities from the creation of a marketing strategy to the commercialization of products / services.
Véronique holds a Bachelor’s degree in Business Administration (Marketing) from HEC Montreal. On the personal note, she completed the 21st Edition of the Rallye Aicha des gazelles in Morocco. The only international off-road rally for women only (2011).