Starting from the inside first, then working outward is the most important of all the brand-building principles.
This is what enables you to execute successfully. It’s the way for you to reset and strengthen your brand from its core. This first impacts your internal culture, which then shapes the way employees behave and, in turn, ensures the brand promise is delivered all the way down the line to the consumer experience.
When we work with you, our overarching goal is to ensure a consistent, common understanding of your brand and create alignment between what you stand for and how you do things. Ascendis will accompany you through a 3-step process :
Issues you may be struggling with:
Not growing as fast as you want
Our brand services include
Our bold work
A total rebrand following
the merger of two companies
After proceeding with the merger of two companies, the organization needed to reposition itself in the power quality energy space. This required a complete revamp of their brand strategy and culture.
Reposition a brand to grow from a local player to global game changer
With distinct brands in both the rental and system integration business, we helped Solotech position itself as an integrated North American player. First we developed a strategic plan, new brand strategy, and creation of a new brand identity. Then we launched a new website aligned with the newly defined global brand.