Service & Technology Design

Background image


We empower you to master the evolving tech landscape and craft holistic service experiences that deeply connect with every customer touchpoint.

Our approach is hands-on and collaborative, blending advanced technology insight with innovative service design. We don't just theorize about technology; we actively use it to uncover its full potential for your business. Together, we'll navigate the rapid changes in technology, assessing its impact on your industry, and pinpointing opportunities that future technologies could unlock for you.

Simultaneously, we delve into designing service models that resonate at every customer interaction, meticulously developing blueprints that encompass the necessary people, processes, and technology. This dual focus ensures not only that you're equipped with the best technological solutions but also that every aspect of your service delivery is optimized to enhance value, reinforce your brand, and set you apart in the marketplace.

What We Do

Service Innovation and Prototyping

We leverage the latest methodologies in service design and technology to prototype new services, enabling rapid iteration and real-world testing. This process ensures that your service offerings are not only innovative but also practical and ready for implementation.

Technology-Enabled Service Design

Our approach integrates emerging technologies into service design, from conceptualization to development. By exploring how cutting-edge technologies can enhance service delivery, we help you create services that are both cutting-edge and deeply relevant to your customers' evolving needs.

Strategic Implementation and Roadmapping

With an eye on both current trends and future scenarios, we develop comprehensive roadmaps that guide the implementation of your new services. This strategic planning ensures that your service innovations are aligned with long-term business goals and market opportunities, setting a clear path for growth and differentiation.

How We Help

Gain an intimate understanding of current service experience across channels and touchpoints for customers and associates.
Identify critical paint points and evaluate key opportunities to improve your service experience for customers and associates.
Assess opportunities to improve internal operations, procedures and systems needed to deliver current or new services.
Develop ideas and concepts to alleviate pain points and improve your current service experience for customers and associates.
Design entirely new service models and experiences to create incremental value for your customers and drive revenue for your business.
Develop detailed action plans to implement and manage new service models.
Communicate new services throughout your organization and onboard and train team members involved in delivering the service

Client Testimonial


As part of Lee Valley’s brand modernization strategy, we partnered with Ascendis to construct a fundamental understanding of our customers and envision what our future customer experience could be. The depth and quality of the work provided by Ascendis have built an extensive foundation of knowledge that Lee Valley will strategically benefit from for years to come. The insight gained from this vital engagement has strengthened our organization.

Jason Tassé

President & Chief Operating Officer, Lee Valley Tools


I worked with Ascendis on our rebranding strategy at Solotech. From research and positioning strategy, to ideation and visual creation, our journey culminated with the launch of a renewed and dynamic brand. Ascendis was "simply spectacular", to use the slogan that now accompanies Solotech around the world.

Christine Latour

Chief du marketing et des communications (CMCO), Solotech


Deploying a strategic plan requires to not only ensure the participation of all internal and external stakeholders, but also to receive rigorous support from people who ask the right questions. No matter how much we think we know our organization well, there is nothing better than an external view and opinion, which can sometimes even be incisive, to inform a strategic approach. If it is done with tact and competence, it forces us to surpass ourselves. Ascendis has precisely these qualities and this talent.

Michel Labrecque

CEO of the Olympic Park