Strategic Foresight

Background image


We help you develop long-term strategic perspective and evaluate future scenarios for your business.

Our foresight team helps you develop the long-term perspective needed to evaluate alternative futures for your business and make informed strategic decisions that will drive your company towards an ideal future state.

We apply a proven foresight framework that is designed to help you think beyond conventional boundaries, challenge traditional assumptions and identify emerging opportunities before your competition.

What We Do

Futures Analysis & Opportunity Discovery

Merging environmental scanning with trend analysis, we equip you with insights to recognize market shifts and unearth opportunities, setting you ahead of the curve.

Scenario Planning & Strategic Visualization

We facilitate scenario development and contextual modeling to broaden your perspective, creating a detailed landscape of possible futures and communicating these visions effectively within your organization.

Pathway Development & Futures Integration

Our strategic roadmapping crystallizes your long-term goals, outlining actionable steps and necessary collaborations, while futures socialization ensures your whole team is aligned and ready for the journey forward.

How We Help

Identify emerging market signals, trends and drivers that will have a material impact on your industry and business
Analyze events and trends to assess the potential risks and opportunities they present for your business
Envision future business scenarios and evaluate what will be required to succeed with each business scenario.
Develop sketches, models and stories that will enable you to clearly communicate future business concepts throughout your organization.
Establish the long-term strategic perspective needed to successfully anticipate and plan for change.

Client Testimonial


As part of Lee Valley’s brand modernization strategy, we partnered with Ascendis to construct a fundamental understanding of our customers and envision what our future customer experience could be. The depth and quality of the work provided by Ascendis have built an extensive foundation of knowledge that Lee Valley will strategically benefit from for years to come. The insight gained from this vital engagement has strengthened our organization.

Jason Tassé

President & Chief Operating Officer, Lee Valley Tools


I worked with Ascendis on our rebranding strategy at Solotech. From research and positioning strategy, to ideation and visual creation, our journey culminated with the launch of a renewed and dynamic brand. Ascendis was "simply spectacular", to use the slogan that now accompanies Solotech around the world.

Christine Latour

Chief du marketing et des communications (CMCO), Solotech


Deploying a strategic plan requires to not only ensure the participation of all internal and external stakeholders, but also to receive rigorous support from people who ask the right questions. No matter how much we think we know our organization well, there is nothing better than an external view and opinion, which can sometimes even be incisive, to inform a strategic approach. If it is done with tact and competence, it forces us to surpass ourselves. Ascendis has precisely these qualities and this talent.

Michel Labrecque

CEO of the Olympic Park