Lee Valley, seeking to enhance its digital commerce platform and customer experience, turned to Ascendis. Our goal was to not only elevate the existing framework but to set a new benchmark for Lee Valley’s customer interactions and digital presence.
We embarked on a meticulous strategic planning process, beginning with a comprehensive audit of Lee Valley’s digital channels. Market segmentation analysis and customer insights fed into an extensive journey mapping and experience design phase. This process was crucial in pinpointing opportunities for innovation and in developing a suite of strategic plans.
These strategic plans informed the relaunch of Lee Valley’s eCommerce site and the revitalization of their digital marketing programs, setting new standards in user experience and customer engagement.
Jason Tasse, President & Chief Operating Officer at Lee Valley Tools, reflects on the collaboration:
“As part of Lee Valley’s brand modernization strategy, we partnered with Ascendis to construct a fundamental understanding of our customers and envision what our future customer experience could be. The depth and quality of the work provided by Ascendis have built an extensive foundation of knowledge that Lee Valley will strategically benefit from for years to come. The insight gained from this vital engagement has strengthened our organization.”
The partnership with Ascendis has provided Lee Valley with a solid foundation upon which they can continue to build and refine their digital strategy. The insights and strategic groundwork laid during this collaboration will continue to inform and enhance Lee Valley’s decision-making and digital initiatives well into the future, underpinning a commitment to an exceptional customer journey and robust digital growth.