Deploying a strategic plan requires to not only ensure the participation of all internal and external stakeholders, but also to receive rigorous support from people who ask the right questions. No matter how much we think we know our organization well, there is nothing better than an external view and opinion, which can sometimes even be incisive, to inform a strategic approach. If it is done with tact and competence, it forces us to surpass ourselves. Ascendis has precisely these qualities and this talent.

I worked with Ascendis on our rebranding strategy at Solotech. From research and positioning strategy, to ideation and visual creation, our journey culminated with the launch of a renewed and dynamic brand. Ascendis was "simply spectacular", to use the slogan that now accompanies Solotech around the world.

As part of Lee Valley’s brand modernization strategy, we partnered with Ascendis to construct a fundamental understanding of our customers and envision what our future customer experience could be. The depth and quality of the work provided by Ascendis have built an extensive foundation of knowledge that Lee Valley will strategically benefit from for years to come. The insight gained from this vital engagement has strengthened our organization.