Overview
We help you create seamless customer journeys with your brand, products and services.
In today's connected world, the possibilities for customer and brand interaction are seemingly endless. We combine a variety of experience design methods to help you envision, define and design seamless customer journeys across each and every point of interaction with your brand, products and services.
Our experience design process is grounded in customer insights and focuses on leveraging participatory design activities that enable all stakeholders, including your customers, to co-create experiences together.
What we do
Experience Audits
We conduct comprehensive audits of your current customer experience across channels and touchpoints to identify key opportunities to improve.
Current State Journey Maps
We define your current customer journey across channels, identifying key pain points, gain points and opportunities to improve your customer experience.
Co-Creation Labs
We facilitate co-creation labs, involving participatory design exercises that enable your team and customers to ideate and imagine new experiences together.
Future State Journey Maps
We envision your ideal customer journey across channels and develop concepts to alleviate current pain points and create new experience possibilities.
Sketches & Storyboards
We develop hand-drawn sketches and storyboards that illustrate key experience concepts and scenarios throughout your customer journey.
UX & UI Design
Our product design team develops comprehensive UX and UI designs for digital and interactive experiences throughout your customer journey.
Service Design
Our service design team develops new service models and creates detailed blueprints for new service experiences throughout your customer journey.
Experience Roadmaps
We help you prioritize new experience concepts and develop comprehensive roadmaps that outline all short-term to long-term experience initiatives.
How we help
Gain an intimate understanding of your customer’s current experience across channels and touchpoints.
Identify critical pain points and evaluate key opportunities to improve your experience across channels and touchpoints.
Rapidly develop ideas and concepts to alleviate pain points and capture opportunities to improve your experience.
Design a seamless and cohesive customer journey across every point of interaction with your brand, products and services.
Create meaningful brand, product and service experiences that will truly resonate with your customers.
Related work
CCM Hockey
Ascendis was engaged to lead CCM through a major digital transformation, including the planning, development and launch of CCM’s new DTC channel and eCommerce website. We also helped CCM gain a better understand their customers and envision their future customer experience.
Lee Valley Tools
Ascendis was engaged to help take Lee Valley’s customer experience, digital commerce platform and digital marketing programs to the next level. We delivered comprehensive customer and market insights, journey maps, experience designs and strategic roadmaps.
Microsoft
Ascendis helped Microsoft gain an intimate understanding of Surface customers and envision the ideal customer experience with Surface across channels. We delivered comprehensive customer insights reports, journey maps, experience designs and strategic roadmaps.
Client Testimonials
I worked with Ascendis on our rebranding strategy at Solotech. From research and positioning strategy, to ideation and visual creation, our journey culminated with the launch of a renewed and dynamic brand. Ascendis was "simply spectacular", to use the slogan that now accompanies Solotech around the world.
Christine Latour
VP Marketing & Communications, Solotech
We had the privilege of working with Ascendis on a strategic plan for Mondou. Their rigorous approach helped our management team identify our priorities and engage our people. Ascendis also helped us set up a joint venture and define our vertical integration strategy. Both projects were very successful.
Martin Deschênes
CEO, Groupe Legault
Ascendis helped us create a new brand strategy and develop a shared vision of our customer experience. Their team is experienced, efficient and a pleasure to work with. Today, our brand is taking shape and our company is even more of a winner as a result of our collaboration with Ascendis.
Philippe Marchesseault
VP, Marketing & Digital Strategy, Bestar
Ascendis support has enabled us to improve important issues by establishing easy and efficient processes to manage change within our team. They have a professional and dynamic team whose priority is customer satisfaction. Listening and adaptability are their great strengths and I highly recommend them.
Karine Pomerleau
General Manager, Trans-Herbe
