Overview
We help you prototype, test and validate new product and service concepts through rapid iteration.
Whether we are creating a new product, service or end-to-end brand experience, we make rapid prototyping, iterative testing, and learning from user feedback an integral component of every design engagement we work on.
We facilitate the entire prototyping and testing process, from planning your testing strategy and designing the test environment, to conducting the testing activities and compiling the test results for presentation to your team.
What we do
Paper Prototyping
We create paper prototypes for digital products and service props that enable you to capture user feedback through rapid iteration.
Digital Prototyping
We develop digital prototypes that enable you to demonstrate interactive products for quick feedback or to conduct full usability workshops.
Service Prototyping
We develop service prototypes and create contextual service environments that are used to conduct service roleplaying workshops.
User Testing Labs
We develop user workshops and conduct iterative user testing to capture user feedback and validate new products or product features.
Service Roleplaying Labs
We develop and facilitate roleplaying workshops that enable your team and your customers to experience new service concepts and provide feedback.
Testing Retrospective
We compile the findings from user testing into retrospective reports that outline key insights generated and highlight potential refinements.
How we help
Rapidly develop product, service and business model prototypes to be used for user testing.
Develop comprehensive testing strategies and create testing environments to conduct user testing within.
Facilitate user testing workshops to capture user feedback and make refinements to digital product experiences.
Facilitate service roleplaying workshops to capture user feedback and make refinements to new service experiences.
Validate new product and service experiences prior to investing in full scale development and implementation.
Related work
Microsoft
Ascendis helped Microsoft gain an intimate understanding of Surface customers and envision the ideal customer experience with Surface across channels. We delivered comprehensive customer insights reports, journey maps, experience designs and strategic roadmaps.
DAVIDsTEA
Ascendis worked closely with DAVIDsTEA to plan, deliver and operationalize a new eCommerce platform and digital market programs that have driven significant growth for the business. We were also engaged to envision and design the future mobile experience for DAVIDsTEA.
Cominar
Cominar engaged Ascendis to develop a forward-thinking digital strategy and design the future of Comniar’s digital mall experience across web, mobile and in-mall digital touchpoints. We delivered comprehensive strategy and design blueprints for Combiner’s future, digital mall experience.
Client Testimonials
I worked with Ascendis on our rebranding strategy at Solotech. From research and positioning strategy, to ideation and visual creation, our journey culminated with the launch of a renewed and dynamic brand. Ascendis was "simply spectacular", to use the slogan that now accompanies Solotech around the world.
Christine Latour
VP Marketing & Communications, Solotech
We had the privilege of working with Ascendis on a strategic plan for Mondou. Their rigorous approach helped our management team identify our priorities and engage our people. Ascendis also helped us set up a joint venture and define our vertical integration strategy. Both projects were very successful.
Martin Deschênes
CEO, Groupe Legault
Ascendis helped us create a new brand strategy and develop a shared vision of our customer experience. Their team is experienced, efficient and a pleasure to work with. Today, our brand is taking shape and our company is even more of a winner as a result of our collaboration with Ascendis.
Philippe Marchesseault
VP, Marketing & Digital Strategy, Bestar
Ascendis support has enabled us to improve important issues by establishing easy and efficient processes to manage change within our team. They have a professional and dynamic team whose priority is customer satisfaction. Listening and adaptability are their great strengths and I highly recommend them.
Karine Pomerleau
General Manager, Trans-Herbe
