& Testing


We help you prototype, test and validate new product and service concepts through rapid iteration.

Whether we are creating a new product, service or end-to-end brand experience, we make rapid prototyping, iterative testing, and learning from user feedback an integral component of every design engagement we work on.

We facilitate the entire prototyping and testing process, from planning your testing strategy and designing the test environment, to conducting the testing activities and compiling the test results for presentation to your team.

What we do

Paper Prototyping

We create paper prototypes for digital products and service props that enable you to capture user feedback through rapid iteration.

Digital Prototyping

We develop digital prototypes that enable you to demonstrate interactive products for quick feedback or to conduct full usability workshops.

Service Prototyping

We develop service prototypes and create contextual service environments that are used to conduct service roleplaying workshops.

User Testing Labs

We develop user workshops and conduct iterative user testing to capture user feedback and validate new products or product features.

Service Roleplaying Labs

We develop and facilitate roleplaying workshops that enable your team and your customers to experience new service concepts and provide feedback.

Testing Retrospective

We compile the findings from user testing into retrospective reports that outline key insights generated and highlight potential refinements.

How we help

Rapidly develop product, service and business model prototypes to be used for user testing.

Develop comprehensive testing strategies and create testing environments to conduct user testing within.

Facilitate user testing workshops to capture user feedback and make refinements to digital product experiences.

Facilitate service roleplaying workshops to capture user feedback and make refinements to new service experiences.

Validate new product and service experiences prior to investing in full scale development and implementation.

Related work


Ascendis helped Microsoft gain an intimate understanding of Surface customers and envision the ideal customer experience with Surface across channels. We delivered comprehensive customer insights reports, journey maps, experience designs and strategic roadmaps.


Ascendis worked closely with DAVIDsTEA to plan, deliver and operationalize a new eCommerce platform and digital market programs that have driven significant growth for the business. We were also engaged to envision and design the future mobile experience for DAVIDsTEA.


Cominar engaged Ascendis to develop a forward-thinking digital strategy and design the future of Comniar’s digital mall experience across web, mobile and in-mall digital touchpoints. We delivered comprehensive strategy and design blueprints for Combiner’s future, digital mall experience.

Client Testimonials