We help you gain an intimate understanding of your customer and identify emerging market opportunities for your business.
Research is the core of our process. Our insight and foresight team continuously explores the intersections of human behaviour, market trends, emerging technology and business futures.
We bring together a unique blend of qualitative and quantitative research methodologies to help you gain an intimate understanding of your customer, evaluate emerging market opportunities, and develop the long-term strategic perspective needed to uncover new possibilities for your business.
What we do
Customer Insights
We help you gain an empathetic understanding of the needs, motivations and desires of your customers.
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Market Intelligence
We help you assess market opportunities and evaluate market trends to make informed business decisions.
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Technology Research
We help you navigate the changing tech landscape and make forward-thinking technology decisions.
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Strategic Foresight
We help you develop long-term strategic perspective and evaluate future scenarios for your business.
Learn MoreHow we work
Human-Centered
We put the needs of your customer at the centre of everything we create together by including them as active participants in our process.
Multidisciplinary
Our team of reseachers, strategists, designers and technologists brings a diversity of thinking and methods to every project we work on.
Lean & Agile
We conduct a proven project delivery process that combines the best parts of Lean and Agile principles and methodologies.
Data-Driven
We blend quantitive and qualitative insights to inform, inspire and drive every strategy, design and technology decision we help you make.
Future-Minded
We continuously evaluate emerging market, culture and technology trends to help you shape informed perspectives on future business scenarios.
Growth-Oriented
Our focus is to help you develop strategies and create new products, services and experiences that will drive growth for your business.
Related work
CCM Hockey
Ascendis was engaged to lead CCM through a major digital transformation, including the planning, development and launch of CCM’s new DTC channel and eCommerce website. We also helped CCM gain a better understand their customers and envision their future customer experience.
Lee Valley Tools
Ascendis was engaged to help take Lee Valley’s customer experience, digital commerce platform and digital marketing programs to the next level. We delivered comprehensive customer and market insights, journey maps, experience designs and strategic roadmaps.
Microsoft
Ascendis helped Microsoft gain an intimate understanding of Surface customers and envision the ideal customer experience with Surface across channels. We delivered comprehensive customer insights reports, journey maps, experience designs and strategic roadmaps.
Client Testimonials
I worked with Ascendis on our rebranding strategy at Solotech. From research and positioning strategy, to ideation and visual creation, our journey culminated with the launch of a renewed and dynamic brand. Ascendis was "simply spectacular", to use the slogan that now accompanies Solotech around the world.
Christine Latour
VP Marketing & Communications, Solotech
We had the privilege of working with Ascendis on a strategic plan for Mondou. Their rigorous approach helped our management team identify our priorities and engage our people. Ascendis also helped us set up a joint venture and define our vertical integration strategy. Both projects were very successful.
Martin Deschênes
CEO, Groupe Legault
Ascendis helped us create a new brand strategy and develop a shared vision of our customer experience. Their team is experienced, efficient and a pleasure to work with. Today, our brand is taking shape and our company is even more of a winner as a result of our collaboration with Ascendis.
Philippe Marchesseault
VP, Marketing & Digital Strategy, Bestar
Ascendis support has enabled us to improve important issues by establishing easy and efficient processes to manage change within our team. They have a professional and dynamic team whose priority is customer satisfaction. Listening and adaptability are their great strengths and I highly recommend them.
Karine Pomerleau
General Manager, Trans-Herbe
