Overview
We help you develop integrated brand and marketing strategies that forge powerful bonds with your customers and spark new life into your business.
In today’s connected world, branding and marketing requires systematic thinking, that is informed by the right data, to deliver the right messages, through the right channels, to the right customers, at the right time.
We work closely with your team to develop your brand from the inside out and create integrated brand and marketing strategies that will help you ensure every interaction with your customers, both internal and external, is meaningful and consistent, across channels.
What we do
Marketing Audit
We evaluate your marketing strategy, operations, programs and tactics across channels to assess capabilities and identify opportunities for improvement.
Brand Audit
We conduct a thorough review of your brand strategy, brand identity, brand positioning, and brand culture to identify opportunities for improvement.
Market Analysis
We conduct comprehensive market analysis to help you evaluate potential new market opportunities and assess your current and potential market position.
Market Segmentation
We help you evaluate market and customer segments to target and define the best channels and tactics to reach and engage each segment.
Customer Strategy
We help you gain a deep understanding of your target customer and develop winning strategies to reach, attract, acquire and build lasting relationships with them.
Marketing Strategy
We help you create innovative marketing strategies and develop tactical marketing plans to drive awareness, engagement and sales across channels.
Brand Strategy
We develop brand strategies from the inside out to ensure that every interaction with your brand is impactful, consistent and lives up to your brand promise.
Brand Design
Our design team helps you create your brand identity and develop comprehensive brand systems that enable you to deliver a compelling image across channels.
Content Strategy
We help you develop content strategies that enable you to reach and continuously engage your customers across channels and touchpoints.
Marketing Automation
We help you define marketing automation strategies and implement automation platforms that enable you to scale your marketing programs.
How we help
We help you better understand how the markets you compete in and the customers you target are changing, so that you can identify how your overall go-to-market strategy needs to evolve.
We help you evaluate your current market and brand position to identify opportunities to better connect with your existing customers and new potential market segments.
We help you develop brand strategies and design your brand or refresh your brand identity to capitalize on the market and customer opportunities we identify together.
We help you develop and implement tactical marketing strategies and programs to engage your customers across channels, and drive your brand and business forward.
Related work
Solotech
Solotech engaged Ascendis to develop a new service offering, brand strategy and brand identity that would reposition Solotech’s business as a global provider of Live Productions and Systems Integration. We were also engaged to design and develop Solotech’s new company website.
Powerside
Following the merger of two companies, Ascendis was mandated to help the organization to reposition itself in the power quality energy space. This required a complete revamp of their brand strategy and culture.
mdf commerce
Ascendis helped mdf review its strategic growth plan, conduct market studies and develop go-to-market strategies. Ascendis then led a complete revamp of the company’s corporate brand architecture and identity.
Client Testimonials
I worked with Ascendis on our rebranding strategy at Solotech. From research and positioning strategy, to ideation and visual creation, our journey culminated with the launch of a renewed and dynamic brand. Ascendis was "simply spectacular", to use the slogan that now accompanies Solotech around the world.
Christine Latour
VP Marketing & Communications, Solotech
We had the privilege of working with Ascendis on a strategic plan for Mondou. Their rigorous approach helped our management team identify our priorities and engage our people. Ascendis also helped us set up a joint venture and define our vertical integration strategy. Both projects were very successful.
Martin Deschênes
CEO, Groupe Legault
Ascendis helped us create a new brand strategy and develop a shared vision of our customer experience. Their team is experienced, efficient and a pleasure to work with. Today, our brand is taking shape and our company is even more of a winner as a result of our collaboration with Ascendis.
Philippe Marchesseault
VP, Marketing & Digital Strategy, Bestar
Ascendis support has enabled us to improve important issues by establishing easy and efficient processes to manage change within our team. They have a professional and dynamic team whose priority is customer satisfaction. Listening and adaptability are their great strengths and I highly recommend them.
Karine Pomerleau
General Manager, Trans-Herbe
