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CCM — Overcoming complexities in DTC channels

Case Study

CCM — Overcoming complexities in DTC channels

Case Study

CCM — Overcoming complexities in DTC channels

Case Study

In  October 2020, CCM partnered with Ascendis to build its first Direct‑to‑Consumer channel—complementing a strong retail network with a digital storefront the brand could own end‑to‑end. CCM wanted a collaborator that could combine strategic insight, technical depth, and operational rigor to create a world‑class experience from day one.

Ascendis designed the roadmap, set the processes, and delivered a seamless, scalable platform that now powers CCM’s growth and deepens connections with hockey enthusiasts worldwide.

Challenge

CCM’s first priority was introducing a DTC channel that complemented—rather than disrupted—its valued retail partnerships. To make that transition, the company sought external expertise to shape the right team structure, processes, and tools for a best‑in‑class direct operation. Success also hinged on choosing and seamlessly integrating digital platforms that could deliver efficiency, scalability, and standout customer experiences on time and within budget

      Challenge

      CCM’s first priority was introducing a DTC channel that complemented—rather than disrupted—its valued retail partnerships. To make that transition, the company sought external expertise to shape the right team structure, processes, and tools for a best‑in‑class direct operation. Success also hinged on choosing and seamlessly integrating digital platforms that could deliver efficiency, scalability, and standout customer experiences on time and within budget

          Challenge

          CCM’s first priority was introducing a DTC channel that complemented—rather than disrupted—its valued retail partnerships. To make that transition, the company sought external expertise to shape the right team structure, processes, and tools for a best‑in‑class direct operation. Success also hinged on choosing and seamlessly integrating digital platforms that could deliver efficiency, scalability, and standout customer experiences on time and within budget

              Solution

              Ascendis delivered an end‑to‑end DTC playbook in under 12 months. It built the business case, mapped the go‑to‑market plan, clarified DTC’s role alongside retail, trained CCM’s leadership, and stood up an integrated Salesforce Commerce Cloud stack (OMS, Service Cloud, Yotpo, Avalara, Moneris) while recruiting a dedicated in‑house team. The result: CCM’s first DTC site launched in North America in June 2021 and expanded to Europe in April 2022, unlocking a new revenue stream and deeper customer relationships without disrupting retail partners.

                  Solution

                  Ascendis delivered an end‑to‑end DTC playbook in under 12 months. It built the business case, mapped the go‑to‑market plan, clarified DTC’s role alongside retail, trained CCM’s leadership, and stood up an integrated Salesforce Commerce Cloud stack (OMS, Service Cloud, Yotpo, Avalara, Moneris) while recruiting a dedicated in‑house team. The result: CCM’s first DTC site launched in North America in June 2021 and expanded to Europe in April 2022, unlocking a new revenue stream and deeper customer relationships without disrupting retail partners.

                      Solution

                      Ascendis delivered an end‑to‑end DTC playbook in under 12 months. It built the business case, mapped the go‑to‑market plan, clarified DTC’s role alongside retail, trained CCM’s leadership, and stood up an integrated Salesforce Commerce Cloud stack (OMS, Service Cloud, Yotpo, Avalara, Moneris) while recruiting a dedicated in‑house team. The result: CCM’s first DTC site launched in North America in June 2021 and expanded to Europe in April 2022, unlocking a new revenue stream and deeper customer relationships without disrupting retail partners.

                          Results

                          In just three years, CCM’s DTC channel grew by +150 % year‑over‑year, consolidating the tech stack on Salesforce to cut costs and boost efficiency

                          Results

                          In just three years, CCM’s DTC channel grew by +150 % year‑over‑year, consolidating the tech stack on Salesforce to cut costs and boost efficiency

                          Results

                          In just three years, CCM’s DTC channel grew by +150 % year‑over‑year, consolidating the tech stack on Salesforce to cut costs and boost efficiency

                          A rapid European rollout extended the brand’s reach beyond North America, and Ascendis continues to co-steer platform management, as well as roadmap execution, ensuring CCM’s momentum keeps accelerating.