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Ascendis has led transformational strategy, design and technology mandates for bold leaders across a wide variety of industries and markets.

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CCM Hockey

Ascendis was engaged to lead CCM through a major digital transformation, including the planning, development and launch of CCM’s new DTC channel and eCommerce website. We also helped CCM gain a better understand their customers and envision their future customer experience.

Lee Valley Tools

Ascendis was engaged to help take Lee Valley’s customer experience, digital commerce platform and digital marketing programs to the next level. We delivered comprehensive customer and market insights, journey maps, experience designs and strategic roadmaps.


Ascendis helped Microsoft gain an intimate understanding of Surface customers and envision the ideal customer experience with Surface across channels. We delivered comprehensive customer insights reports, journey maps, experience designs and strategic roadmaps.


Ascendis worked closely with DAVIDsTEA to plan, deliver and operationalize a new eCommerce platform and digital market programs that have driven significant growth for the business. We were also engaged to envision and design the future mobile experience for DAVIDsTEA.


Solotech engaged Ascendis to develop a new service offering, brand strategy and brand identity that would reposition Solotech’s business as a global provider of Live Productions and Systems Integration. We were also engaged to design and develop Solotech’s new company website.


Cominar engaged Ascendis to develop a forward-thinking digital strategy and design the future of Comniar’s digital mall experience across web, mobile and in-mall digital touchpoints. We delivered comprehensive strategy and design blueprints for Combiner’s future, digital mall experience.

Global Cheese Manufacturer

A global cheese manufacturer engaged Ascendis and EY to help develop a new growth strategy that included the development of a new DTC channel. Ascendis and EY delivered detailed market analysis and consumer insights, and developed the business plan and go-to-market strategy for the new channel.


STGM, a leading architecture firm, mandated Ascendis to review the organisational and shareholder structure for the next generation of leaders. We helped put a process in place to identify, select, and prepare the next generation of partners.

Jean Coutu

The Jean Coutu Group mandated Ascendis to contribute to the development of a major leadership program for its pharmacy franchise network representing more than 400 branches across Quebec. Our approach generated a transformation and the development of new leadership behaviors for management teams from the very first workshops.


Following the merger of two companies, Ascendis was mandated to help the organization to reposition itself in the power quality energy space. This required a complete revamp of their brand strategy and culture.

Communications Agency

One of the largest communication agencies in Canada mandated Ascendis to define a key competency model to drive organisational performance. We also created a training program that was tailor-made, so that requirements could be met across the entire organization.


Ascendis helped Ardene define the role of eCommerce and determine the path to create a flagship experience that drove growth for both stores and online sales. We also assessed the current state of customer insights and the experience of online and in store in order to deliver an elevated Omni Channel Experience.


Ascendis was engaged to help Mondou launch a new product line to increase North American market penetration. We developed a comprehensive strategic plan and helped Mondou establish a joint venture to manufacture pet food for distribution in the North American market.

mdf commerce

Ascendis helped mdf review its strategic growth plan, conduct market studies and develop go-to-market strategies. Ascendis then led a complete revamp of the company’s corporate brand architecture and identity.

Lussier Dale Parizeau

Following a major acquisition, Ascendis helped LDP review its strategic plan. Ascendis was then mandated to devise a commercial plan for each of the business units, which led to increased upsell and cross-sell opportunities.