Humanrace, the celebrity-led skincare brand founded by Pharrell Williams, blends wellness, sustainability, and design. As the brand expanded beyond skincare into apparel and collaborations, we partnered with them to address scalability challenges, subscription complexities, and align their digital presence with a bold creative vision. Over nearly four years, we delivered measurable impact, achieving an impressive 7-8% conversion rate that far exceeded industry norms.

We built a robust, scalable platform to support growth and seamless feature integration while tailoring subscription models and optimizing UX to elevate customer loyalty. We also ensured a smooth transition to an internal team, setting Humanrace up for long-term success. By solving foundational issues and crafting scalable solutions, we empowered Humanrace to balance sustainability, innovation, and commerce while staying true to Pharrell’s vision. Today, the brand is primed for continued growth and creative evolution.