We partnered with Waschies, an award-winning German personal care brand, to reimagine its brand identity, packaging, and digital presence in preparation for a bold expansion into the UK and North American markets.

Our collaboration extended beyond design to include marketing strategy and creative direction, ensuring a cohesive and impactful global launch.

Working closely with the Waschies team, we evolved the brand from its makeup-heavy aesthetic to a more natural, elevated feel — a look that feels just as premium on the shelves of Sephora as it does accessible at CVS. Every touchpoint was crafted to reflect modern luxury with approachability, aligning with the brand’s ambition to reach a wider audience while staying true to its quality promise.

The refreshed brand has already launched in Germany with overwhelmingly positive feedback and is set to roll out across the UK and USA, signalling a new era for Waschies on the global stage.