Ascendis, a strategy, design, and technology consultancy, is making a bold move with the launch of its new AI-focused ServiceNow practice.

This step solidifies Ascendis’ place as a leader in AI and digital transformation. Leading this new venture is Elie Alam, a seasoned industry expert who has held senior roles at Deloitte and Accenture, with over 25 years of experience driving technology transformation.

Elie Alam’s deep experience in AI, digital transformation, and enterprise technology makes him the perfect fit to lead Ascendis’ push into AI-powered ServiceNow solutions. Throughout his career, Elie has helped companies across the globe integrate powerful tools like ServiceNow, Workday, SAP, and Generative AI to enhance both customer and employee experiences. Most recently at RBC and Baker Hughes, Alam delivered multi-year employee experience roadmaps that significantly transformed and advanced employee engagement. Now, at Ascendis, he’s set to guide businesses in streamlining their operations, improving customer and employee journeys, and achieving real, measurable results.

“I’m excited to join Ascendis to launch the customer and employee experience venture powered by ServiceNow. The firm’s track record in experience design and digital transformation really stands out, and together we can deliver the full range of services and custom applications our clients need,” said Elie Alam. “The time is right—companies are increasingly looking for boutique partners who offer quicker results and a fresh perspective, compared to the larger consultancies.”

The new ServiceNow AI practice comes at a time when more and more businesses are turning to predictive analytics and AI to stay competitive. Ascendis, already known for its hands-on approach to strategy, design and technology implementations, will now offer AI-driven solutions to help companies automate workflows, optimize operations, and deliver highly personalized customer experiences.

“As companies dive deeper to leverage AI to improve their customer and employee experience, it’s critical that we provide the solutions they need to stay ahead,” said Karim Salabi, Co-founder and Partner at Ascendis. “With Elie’s leadership and our established expertise in digital transformation, we’re excited to guide our clients into this new era.”