Adapting to Changing Retail Trends: Microsoft's Bold Move

When retail trends shift, smart companies adapt.

Microsoft made the bold decision to rethink how customers engage with their products. To lead this transformation, they turned to ASCENDIS to reimagine their customer experience, starting with the Microsoft Surface product line.

ASCENDIS began by conducting in-depth qualitative research, gaining a deep understanding of the current customer journey across channels and identifying key opportunities for improvement.

Empowered with these insights, ASCENDIS collaborated with Microsoft's senior leadership to craft a vision for the future of the Microsoft Surface experience. The result was a comprehensive suite of journey maps, service blueprints, and experience designs that redefined the customer experience.

This vision was then translated into a strategic roadmap, now guiding Microsoft's ongoing customer experience strategy.

Reach out to ASCENDIS to find out how we can work with you.