Shopify’s AR might change e-commerce forever, here’s how.

Shopify is reshaping e-commerce with its augmented reality. Shoppers can now view 3D models of products, rotate and zoom in to see every detail, and even place virtual items in their space to check how they’ll fit.

Think about previewing a couch in your living room before buying—it’s a whole new way to shop.

The impact? Customers using AR spend 21% more time exploring products, conversion rates can soar by up to 250%, and some brands are seeing returns drop by 5%.

Companies like Cambridge Satchel and Rebecca Minkoff are already using Shopify AR to give their customers this immersive experience—and it’s paying off.

With Shopify powering 4.6 million e-commerce websites and holding 16.36% of the global e-commerce market, AR adoption could trigger a massive wave of growth and this transformation may be coming sooner than you think.