Overview
We help you develop long-term strategic perspective and evaluate future scenarios for your business.
Our foresight team helps you develop the long-term perspective needed to evaluate alternative futures for your business and make informed strategic decisions that will drive your company towards an ideal future state.
We apply a proven foresight framework that is designed to help you think beyond conventional boundaries, challenge traditional assumptions and identify emerging opportunities before your competition.
What we do
Environmental Scanning
We conduct global scanning to help you continuously identify emerging market signals, trends and drivers that will have an impact on your business.
Trend Analysis
We deliver detailed analysis of relevant trends to help you anticipate change and develop long-term strategic perspective on future business scenarios.
Opportunity Mapping
We help you pinpoint where the best opportunities exist for your business, assess potential risks, and define what will be required to capture opportunities.
Scenario Development
We help you envision future business scenarios and develop a comprehensive understanding of the requirements for each potential business outcome.
Contextual Modeling
We develop sketches, models, prototypes and stories to help you communicate future business concepts to both internal and external stakeholders.
Technology Demos
We facilitate ongoing demonstrations of new and emerging technologies to your team and help you evaluate the possibilities that each technology could create for your business.
Strategic Roadmapping
We create roadmaps that enable you to prioritize opportunities, including the resources, processes, relationships and partnerships that need to be developed.
Futures Socialization
We work with you to develop internal communication plans, create assets and facilitate workshops to socialize business futures throughout your organization.
How we help
Identify emerging market signals, trends and drivers that will have a material impact on your industry and business.
Analyze events and trends to assess the potential risks and opportunities they present for your business.
Envision future business scenarios and evaluate what will be required to succeed with each business scenario.
Develop sketches, models and stories that will enable you to clearly communicate future business concepts throughout your organization.
Establish the long-term strategic perspective needed to successfully anticipate and plan for change.
Related work
CCM Hockey
Ascendis was engaged to lead CCM through a major digital transformation, including the planning, development and launch of CCM’s new DTC channel and eCommerce website. We also helped CCM gain a better understand their customers and envision their future customer experience.
Microsoft
Ascendis helped Microsoft gain an intimate understanding of Surface customers and envision the ideal customer experience with Surface across channels. We delivered comprehensive customer insights reports, journey maps, experience designs and strategic roadmaps.
Cominar
Cominar engaged Ascendis to develop a forward-thinking digital strategy and design the future of Comniar’s digital mall experience across web, mobile and in-mall digital touchpoints. We delivered comprehensive strategy and design blueprints for Combiner’s future, digital mall experience.
Client Testimonials
I worked with Ascendis on our rebranding strategy at Solotech. From research and positioning strategy, to ideation and visual creation, our journey culminated with the launch of a renewed and dynamic brand. Ascendis was "simply spectacular", to use the slogan that now accompanies Solotech around the world.
Christine Latour
VP Marketing & Communications, Solotech
We had the privilege of working with Ascendis on a strategic plan for Mondou. Their rigorous approach helped our management team identify our priorities and engage our people. Ascendis also helped us set up a joint venture and define our vertical integration strategy. Both projects were very successful.
Martin Deschênes
CEO, Groupe Legault
Ascendis helped us create a new brand strategy and develop a shared vision of our customer experience. Their team is experienced, efficient and a pleasure to work with. Today, our brand is taking shape and our company is even more of a winner as a result of our collaboration with Ascendis.
Philippe Marchesseault
VP, Marketing & Digital Strategy, Bestar
Ascendis support has enabled us to improve important issues by establishing easy and efficient processes to manage change within our team. They have a professional and dynamic team whose priority is customer satisfaction. Listening and adaptability are their great strengths and I highly recommend them.
Karine Pomerleau
General Manager, Trans-Herbe
