Rami is a partner leading the Design and Innovation practice focusing on Service Strategy and Experience Design. Prior to joining Ascendis. Rami was a partner at Accenture holding several senior leadership roles including launching Accenture Canada’s Design and Innovation studio (formally known as Fjord) and growing of the customer experience strategy, brand, marketing, and design practices.

For the last 20 years Rami has focused on business and digital transformation building product/service roadmaps, creating digital products, standing up media platforms for content consumption and strategizing with global brands on their customer and employee experience, mapping future state vision and service blueprints. He has redesigned commerce experiences and loyalty programs for retailers, designed immersive physical and digital products for automotive, shaped monetization strategies and built applications for media companies, re-imagined the ultra-high net worth experiences for banks, and brought to market a new payment platform for one of North America’s largest transit operators.

Rami is a strategic thinker with a passion for creating experiences from concept to real life while having a good understanding of technology and data. Rami creates practical strategies to drive solutions and improve effectiveness, with a leadership style that is built on integrity and respect while inspiring others to maximize their potential.

Rami also provides strategic advisory to a number of start-ups.